& nbsp; & nbsp; & nbsp; Olympic marketing is a whole process of marketing. Enterprises not only before the Olympics start marketing, among the Olympic Games and after, in a sense is the key moment of corporate marketing. Practical points: The spirit of the brand is closely linked with the Olympic spirit; continued widespread form of interaction with consumers; marketing innovation more efficiently; to prepare for emergencies. Representative Enterprise: Li Ning, Haier, Nike. Olympics ended, Olympic marketing is not. Those freshly baked Olympic champions, who total investment reached 860 million dollars in worldwide Olympic sponsors, who ingenuity to catch the Olympic Express non-sponsors, are still ongoing between the Olympic reminder to consumers and business and enterprise Relationship i Retro jordans for sale rrefutable. This relationship is recognized by consumers is another matter. After Olympics, different agencies have different assessments of the effect of Olympic marketing, with mixed results. But the success of the Olympic marketing has emerged as similar to the following characteristics. The spirit of the brand is closely linked with the Olympic spirit. For Olympic sponsors who, if only show their support for the Olympic Games in advertising, on business cards printed on only five rings logo, indicating its sponsor status, apparently smashed into the huge sponsorship sorry. The Olympic Games are a golden opportunity to enhance the brand influence, to maximize grasp this opportunity, it is necessary to own the brand and the Olympic spirit closely linked, so that consumers have a positiv Cheap air jordans for sale e positive brand impression. Haier will be treated as a showcase to domestic and foreign consumers own the brand a stage the Olympic Games. Zhang said: "Our goal is to engage in a global brand now is to give us precisely to enhance the Olympics, or sublimation of the steps in this process.." Haier to the Olympic idea itself really fit together, Advertising Communication highlights the sports family idea, Haier spokesperson Zhang Tieyan Asia Pacific director, said the Olympics is a global event, all of the top players in this tournament to be hard to break through, they also have to establish a relationship of friendship, it is Like a big family sport. So, Haier advertising spread in prominent is "One World, One Home" concept. Meanwhile, Haier made "2008 Olympic Games we are the masters of" sl Cheap air jordan 12 taxi for sale online free shipping ogan in 2008, this slogan has become one of this year's Olympic marketing slogan makes the deepest impression. At the same time on their own products, Haier strive to reflect the higher, faster and stronger the Olympic spirit of the same strain. Haier 31 Olympic venues to provide more than 60,000 sets of products, mostly green products, such as solar air-conditioning system, using carbon dioxide as a refrigerant in refrigerators, and washing machines without detergent, reflecting the continued innovation of Haier Breakthrough spirit. These efforts have achieved good results, Zhang Tieyan has said that the Haier brand awareness and reputation have a certain degree of improvement, "Olympic brand influence to durability will be very long, it will be our future business There is a good, positiv cheap jordan shoes for men e, very positive role. " form extensive interaction with consumers. Now consumers continued bombardment of advertising have immunity, not to mention the bombing of Olympic marketing come and go, to leave the impression in the minds of customers is not easy, really want to win their hearts, but also in contact with them face to face, Let them experience the real charm of the brand. such as Lenovo in Olin Park area grams 1,200 meters of the establishment of a digital experience centers Lenovo, ThinkPad and IdeaPad consumer machine business machine two models, where there are showcases. Here you can take pictures and torch, consumers can also use the laptop to complete jogging games, witnessed the impact test, flooding experiments process, feel the quality of Lenovo in by the impact and humid cheap foamposites environment, you can also experience the other face recognition Novel technology. We can say that consumer participation in the Olympic marketing is an essential link. Another caveat is that after the Games should also be long-term sustainability should not be ended with the end of the Olympic Games. Non-sponsors inventive. Although lost Adidas top Olympic sponsors the competition, but Li Ning Olympic marketing meteoric rise, he won a greater victory. "Internet users concerned about hot spots during the Olympics," Baidu's report showed, Li Ning became the most talked about during this session of the Olympic Games brand. Li Ning Company on behalf of those non-Olympic sponsors, as long as the clever use of the mind, you can also take a slice in the Olympics. In the first day of trading the cheap jordans for sale company's founder Li Ning Li Ning lit the torch later, Li Ning's stock market rose, if it is difficult to copy other non-sponsors, then other approaches Li Ning is great reference significance. Li Ning sponsored four national dream, diving, table tennis, gymnastics and shooting, these four teams got 25 gold medals, accounting for nearly half of China's total number of gold medals. And Li Ning sponsored by Argentina, Spain basketball team, also performed well, especially in Spain and the United States basketball team that finals, the Spanish team to the world dazzling skills, but also the Li Ning brought the world Logo the eyes of consumers. reporter wearing Li Ning clothing mine is also commendable. Li Ning, the company reached an agreement with CCTV Olympic Channel, from January 1, 2007 to cheap jordans online December 31, 2008, for the CCTV Olympic Channel all topics and events show host and photographed reporters, Li Ning brand offers clothing, shoes accessories. Although according to the latest requirements of the Organizing Committee, Li Ning Company and the Olympics some cooperation channels has been limited, but in the game, we can still see the Li Ning brand to the audience constantly passing by reporters and presenters. COO Guo Jianxin Li Ning after the Olympic Games, said, "Our global awareness has been greatly improved, the Olympics will implement a second opportunity to take off Li Ning Company." respond to emergencies. Always have an accident on the Olympic Games. Liu Xiang injured retire allow a global audience stunned, leaving his endorsement of a dozen brands are injured: Some sta cheap jordans for sale mens tistics, Liu Xiang, the sponsor of more than 3 billion loss. While some brands before the game on the development of two programs, both Liu Xiang win or lose, there is a corresponding marketing programs, but did not expect, Liu Xiang retire. But some brand performance in the accident in for praise, August 18 at noon, Liu Xiang, down the track, in the afternoon, Nike, the company issued a official statement: "Liu Xiang is China's most outstanding athlete , since the 2004 Athens Olympic Games gold medal and broke the world record, he has been and will continue to bring to China passion and supporters around the world. Nike is working closely with Liu Xiang proud. "19, Liu Xiang out of the race The next day, Nike launched a close-up picture of Liu ads and word but also people thoroughly impres Retro jordans for sale sed: "Love the game; love spell on all pride; love to win another one back to it; love to give up everything; love glory, Love frustration; love sports, even if it breaks your heart ". This quick response to win the favor of consumers to the brand. 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